Visit Alpine announces weekly ‘Midweek Mercantile & Music’ event

ALPINE — The City of Alpine invites everyone to come enjoy a new weekly event with local arts, crafts, food vendors, music and more.

City Manager Erik Zimmer said, “We are pleased to announce the launch of the Midweek Mercantile &  Music in an effort to provide an outdoor evening event that celebrates our community and businesses. We appreciate the longstanding work that the Alpine Farmers Market has performed each Saturday and wanted to have a series of midweek events to complement their theme.

“Covid has provided the need to pause and reflect how events occur in the short term and our event planners and organizers have all done an amazing job at restructuring their events to have more outdoor venues that allow for social distancing and less propensity for a virus spread.”

The first Midweek Mercantile & Music will be held on Wednesday September 30, from 4 to 7 p.m. The event will take place every Wednesday thereafter through November 25. Third Street will be closed between Holland Avenue and Avenue E for vendors to set up booths. For safety, face masks will be required while shopping. If guests maintain appropriate distance, they may remove their masks to enjoy their food and drinks.

Local artist Johnella Strong is looking forward to selling her handcrafted art, jewelry and lamps, saying, “I believe that being involved with our local community is all about building relationships: with the community, leaders, various businesses, and most importantly, with the citizens of those communities. Events connect people to other like-minded individuals who share the same passions as them, and they are an awesome way to celebrate the amazing community you live in. In times such as these we are in, it’s important that we not forget that togetherness, even at a safe distance, is vital to our physical and mental well being. We are community; we are Alpine.”

The Alpine Visitor Center will be the hub of the Midweek Mercantile & Music, featuring live music on the lawn as well as providing outdoor tables for eating and enjoying the entertainment. Local Musician Neil Trammell of the Doodlin’ Hogwallops will be playing from 4:30-6:30 on Wednesday, Sept. 30.

Third Street and Holland Avenue is already home to several food trucks, coffee shops and restaurants where attendees can get snacks and dinner.

There is no charge for vendors to come and participate. Anyone who is interested should contact the Visitor Center for more information 432-837-2326 or