New round of city of Alpine Hotel Occupancy Tax grants open for applicants

ALPINE — Applications are now available for a new round of Hotel Occupancy Tax (HOT) grants from the city of Alpine for the 2020-2021 fiscal year. Visitor events and other projects that draw overnight visits to the city are eligible for funding consideration, according to the requirements of state law.

The grant application and guidelines can be found on the city website (cityofalpine.com) under “How Do I > Apply For > Hotel Occupancy Tax Funding.” The deadline for new applications is November 30 for grants during the 2020-2021 fiscal year, which runs from October 1, 2020 through September 30, 2021. Questions about the grants can be directed to admin@visitalpinetx.com.

State law identifies the various ways that Hotel Occupancy Tax funds may be used. The allowed expense categories include advertising, promotion of the arts, historical restoration and preservation, and sporting events. All expenditures must also directly encourage overnight stays at hotels (or short-term rentals).

The city of Alpine’s Hotel Occupancy Tax Grants Committee will review and make recommendations on the grant applications. The committee is composed of community members appointed by the city council, with Alpine’s city manager and director of tourism also serving as non-voting ex officio committee members.

The HOT Grants Committee will evaluate the applications based on their impact on overnight stays, business and promotional plans, the capacity to host a successful program or event, innovative new programs and other criteria listed in the grant guidelines and then make funding recommendations within the projected tax revenues for 2020-2021.


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